Curative Therapies owner Kris approached me with the opportunity to create a logo for a business she was resurrecting. The concept was a spa that offers skin care and message. Kris is also a licensed Oncology Aesthetician and has had clients going back to the early 2000s. The brief was that she liked balance and life. Kris favored natural colors with either earthy or cool tones. She was open to having a logo created or just using the name of the spa as the logo.
Part of this logo design was coming up with a branding identity that Kris could build on. I chose the typography and colors that went with the brief and applied them to my logo designs. After reviewing the options, Kris decided to go with just a typographic logo. From there we finalized the slogan and the placement for it.
The final challenge was to darken the color scheme so the logo could clearly stand out when printed on colored parchment. I also provided different color combinations and variations of the logo for Kris to use.
